Digital marketing, especially for longer sales cycles, revolves around building engagement. You want to develop a relationship with your page visitors, so they come to view you as the industry authority and trust what you have to say. Search engines watch for this type of engagement.
A blog is an excellent content and SEO tactic that allows websites to build their brand, traffic, and reputation. When you regularly update a blog, you have an excellent platform to produce fresh and high-value content. This will keep visitors on the page, boosting engagement and therefore ranking.
Here is why the blog is so critical to a content strategy.
1. Fresh Content
Search engines want to provide the optimal user experience for those typing queries into the search bars. To this end, they seek fresh, up-to-date content and websites. In algorithmic terms this is known as Query Deserves Freshness or QDF, where more weight is given to recent content on trending or spiking topics. Generally, the search engines interpret recent updates to mean that the page has more relevance and currency than a website that has not been updated in months or longer and would be a better user experience for its customers.
2. Keyword Targeting and Coverage
Keywords are the base commodity of search engines. These simple words and phrases, however, may be one of the most misused SEO tactics. In the past some companies placed keywords excessively throughout the content in an effort to outrank their competitors. The underdeveloped content produced can turn off readers and therefore search engines.
Keywords used properly will have the following characteristics:
- They will likely be a phrase of several words, enabling the business to focus more precisely on the vocabulary their customers are most likely to use
- They will likely be used only a handful of times throughout the content
- They will only be used with a natural voice
3. Increased Pages and a Larger Site
Matt Cutts of Google has come out and said that larger sites with more indexed pages do not automatically rank higher in search results. That does not mean, however, that having a larger site has no value. Instead, the value comes in the increased opportunity that the pages provide.
When you run a blog on your site, you will be increasing the number of pages on your site materially. With each new page, you will be adding a new opportunity to rank for a keyword, to obtain PageRank, and to engage visitors. You will naturally have more links to move people from one page to another around your website, improving engagement. You also have more pages of information that other websites can link to, establishing your authority through backlinks. Each page on your website that meets these criteria will increase your search engine ranking. Think of each page as a new opportunity to try for the top rank.
4. Increase Your Backlinks
When you create valuable, reputable content you can actively promote links as well. Readers who value the blog and the series of content it provides will reference and link to the blog posts. Look for resource pages where your site would fit well with the target audience and consider asking for it to be included. When you have valuable information on a blog, you have multiple pages that can serve as links for different subjects.
In years past, during the Golden Age of blackhat SEO, it was common for companies to get involved with unsavory backlinking schemes. Techniques such as buying backlinks and spamming forums to get links posted were common. Google quickly realized this hurt its end users and adjusted its algorithms to weed out these sites. Now poor backlinks hurt websites, making many companies nervous about pursuing them.
Despite the fear, backlinks are still incredibly valuable. Google still sees backlinks as a wonderful demonstration of the authority of a website, believing that a website with numerous backlinks is highly regarded within its field. The change is that it wants to see quality backlinks instead of just quantity. The search engines want to see backlinks that are relevant and useful. Blogs make it easy for companies to regularly produce high-value content that answers questions for users. This will help you establish your authority in your industry, enticing people to link to your content.
Goals are great — they help us prove how effective we are, keep us focused, and push us to be better. The thing is, though, goals are totally useless if they’re not grounded in reality. That’s why it’s critical to set SMART goals. (You’re about to find out that SMART is an acronym, but your goals should still, indeed, be “smart.”) Here’s what we mean by setting a SMART goal:
- Specific — Do set real numbers with real deadlines. Don’t say, “I want more visitors.”
- Measurable — Do make sure that you can track your goal. Don’t hide behind buzzwords like “brand engagement” or “social influence.”
- Attainable — Do work toward a goal that is challenging but possible. Don’t try to take over the world in one night.
- Realistic — Do be honest with yourself, because you know what you and your team are capable of. Don’t forget any hurdles you may have to overcome.
- Time-bound — Do give yourself a deadline. Don’t keep pushing towards a goal you might hit “some day.”
Make sure you identify your marketing goals for each campaign.We highly recommend to fit your campaign goals into one of these stages. If you are not sure, relax, discuss it with your agent in a scheduled meeting (e-mail, phone, in-house or in our office).
- Select Campaign Goals and audience
- Perform a keyword and topic research
- Write Content
- You approve it and the content get published.
- The content get promoted in your preferred social networks.
Basic Article: 300 Words with Blog Image.
Research Based Articles: 500 Words + Open Graph Image + Twitter Card Image + Blog Image + Keyword Research use + Additional embedded images or videos might be included.
In-Depth Article: 2000 Words + Open Graph Image + Twitter Card Image + Blog Image + As many images or embedded videos as needed + Keyword Research use + PDF version. These articles can be used as how-to guides, white papers, case of studies, etc.
Levels for Blogging Service
Level 1: (2 SEO Optimized Articles per month ) $250
Level 2: (4 SEO Optimized Articles per month ) $400
Level 3: (2 Research Based Articles per month ) $400
Level 4: (1 Research Based Article + 3 Basic Articles per month ) $600
Level 5: (4 Research Based Articles ) $800
Level 6: (1 In-Depth Article ) $600
Level 7: (4 Research Based Articles + 1 In-Depth Article) $900
- General goals and inspiration (optional)
- Access to your Blog (Optional)
- Access to your Social Profiles (Optional)