Press Releases Service Levels:
Level 1: 1 Monthly Press Release. Free Coverage. $100/month
Level 2: 1 Monthly Press Release. Local Coverage. $250/month
Level 3: 1 Monthly Press Release. National Coverage. $380/month
Level 4: 1 Monthly Press Release. Premium Coverage. $900/month
A press release is a short, compelling news story written by a public relations professional and sent to targeted members of the media. The goal of a press release is to pique the interest of a journalist or publication. The press release should contain all the essential information (who? what? where? when? how? and most importantly why?) for the journalist to easily produce his own story.
Why Press Releases?
Boost your company’s visibility. This is especially important for small businesses, but even large corporations need to fight for consumer mindshare. By sticking to a long-term press release distribution strategy, you let customers know who you are, what you do, and why they need you. You also gain the attention of journalists, and over time, they start to trust you more and give you more media coverage.
Press releases can establish you as an industry expert. Why is it important to be seen as an expert? First, expertise helps you gain the trust of your customers. Once they trust you, they’re likelier to buy from you. But being an expert is also good for media relations. Whenever the media needs someone to comment on a story related to your industry, you want to be the one they call on.
Good press releases can spread far and wide. Most major media outlets get a significant percentage of their stories from local media outlets throughout the world. That’s how the news industry works. One reporter picks up a story, and then it spreads from one publication to the next.
Use your news to get more customers. With today’s online press releases, the media is no longer the only audience you’re writing for. 80 million people get their news online every day. Many of these people are your customers. So, you need to keep your buyers in mind when writing your press releases. And no, that doesn’t mean turning your press release into an advertisement.
- PR as part of your marketing campaign. (When purchased with other products)
- Selection of the best media outlet for your industry.
- Press Release Content.
- Distribution and monitoring for the PR.
PR Distribution Channels: